If you're like most of us these days, you're probably looking over your household budget and trying to find ways to cut back on your expenses. In the process you're trying to decide which purchases are optional and which are mandatory. And which mandatory purchases can be made affordable by shopping around. Most people view eyeglasses as being in the mandatory category, but don't think they can save any significant amount of money by shopping around. Which is where they are wrong, because Zenni Optical makes and ships eyeglasses to individual purchases at surprisingly low prices. While the glasses you find at the shopping mall have been part of an extended process in which manufacturers license brand names and ship them to distributors who then sell them to individual chains, which resell them to you, Zenni Optical manufacturers its own eyeglasses, under its own brand and sells them directly to you. This shortened process results in eyeglasses that start at 8 dollars. And while you might not think that incredible prices like these for eyeglasses can be real, as more and more people are discovering, they indeed are real. And what's more, Zenni Optical's eyeglasses have the same features and feature options on both the lens and frames as the high end glasses you would usually buy at the mall. For a fraction of the price. Just see the following Examiner article for a more in depth look at Zenni Optical and discover a new way to balance your budget.