It's been a prolonged losing streak for Warner Brothers, and Where the Wild Things Are was supposed to be a big payday. But the widely known children's book by Maurice Sendak has become another failure for the WB. While Where the Wild Things Are hasn't bombed right out of the gate, Eggers and Jonze turned what was supposed to be a kid friendly movie into a hipster tale of childhood alienation backed by a soundtrack that no kid would exactly embrace.
With a budget of 75 million dollars, Where the Wild Things Are has so far only made back 53 million of that, after slipping to third place. That's a nearly 50 percent slip and side, which marks the beginning of the end for the movie, whose best bet was to make it to the kid friendly Halloween and December period. While Where the Wild Things Are still has a decent per theater average, it's pretty much doomed.
Between its PG rating, where the movie's target demographic needed a G, an awkward release date, and mixed reviews, Where the Wild Things Are is just another setback for Warner Brothers.
Oct 25, 2009
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